SEO Short for search engine optimization, the process of analyzing your site and modifying it to enable search engines to read it, understand it and index it correctly and increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.SEO is not ’spamming’ the search engines - it is simply helping the search engines help you.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines can not understand and ignore. If the content of your website is ignored by the search engines then they can’t index your site, if your site isn’t indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.

Search engines don’t like this either, they want to provide the best possible results to visitors and if they can’t index a website for any reason they may be missing great content that searchers are looking for. In fact SEO is so important. And approach for SEO should be target oriented.